Recent work

Selected work.

Anonymized where the client asked. Each figure states its measurement period.

Practice figures from our own project records, 2021–2026, not client results. Client outcomes are on the case pages, with the source and measurement period stated for each. Results vary with market, competition, and starting position.

I · Specialist B2B · Program plan · 14 months

A reference library in a category nobody had claimed

A reference library in a category nobody had claimed

An industrial components supplier whose competitors all published the same commodity content. Two weeks reading the category, then eight commissioned articles a month, drafted from interviews with the client's engineers. Figures from Search Console and GA4, first 12 months against the prior 12.

#3
Category head term, month 12
+64%
Organic quote requests
96
Articles published in 12 months
2
Trade press placements from PR pitches
II · Regulated services · Editorial plan · 10 months

Authority in a market that distrusts marketing

Authority in a market that distrusts marketing

A financial planning firm in a market full of thin, interchangeable pages. Our writers drafted from short interviews with the firm's licensed planners, who reviewed every piece and published under their own names. Figures from GA4, months 1–10 against the same months a year earlier.

40
Articles, each reviewed by a licensed planner
+52%
Qualified inquiries from organic search

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