How large is the practice?
A team of five: three senior leads, each with more than ten years in search, an editorial coordinator, and a technical analyst, plus a roster of about 30 vetted freelance writers. Every client is led by one senior lead, who runs your sessions and edits your articles.
Is there a minimum term?
No. Monthly plans are billed monthly, and you can cancel with 30 days' notice or change plans from the start of any month. The diagnostic is a one-off fee with no obligation to continue.
What if the diagnostic says no?
Then it says no, and explains why. About one diagnostic in five recommends a narrower scope than the client expected, and a few recommend no monthly plan at all. You keep the document either way and are free to act on it alone or with someone else.
Is the diagnostic refundable?
In full, before work begins. Once the document is delivered it is not, because you have it. If you continue onto a monthly plan, the $160 is credited against your first month. The full policy is on the refund page.
Who writes the articles?
Writers from our roster who have worked in or written about your sector for years, briefed by us and edited by your senior lead to your house style. Never a content mill, and never an unnamed generalist.
Do you guarantee rankings or traffic?
No. No one can honestly guarantee positions in Google, and we would be wary of anyone who does. What we commit to is the work itself: the sessions, the roadmap, the page reviews, and the articles your plan includes, delivered on schedule and to the standard described on these pages.
Start with a conversation.
A 30-minute introduction, with no deck and no pitch. If it looks like a fit, the next step is a two-week diagnostic for $160.
Get in touch