Senior judgment every month, in writing: what to work on next, in what order, and how the site should be structured so that each new page strengthens the ones already there.
A section added for a campaign, a subfolder for a product line that no longer exists, a blog bolted on years ago with its own logic. Each decision was reasonable at the time. Together they produce a site where related pages do not link to each other, important pages sit four clicks from the homepage, and two or three URLs compete for the same query.
Most small companies do not need a large agency to fix this. They need someone senior to look at the whole structure regularly, decide what matters most this quarter, and write it down clearly enough for an in-house marketer or a developer to act on. That is what this service is: strategy and structural advice, delivered monthly, at a price that makes sense for a company with a small team.
A 60-minute video call with your senior lead. We review what was published and changed last month, what moved in Search Console, and what should come next. Every session ends with a short written summary of the decisions taken, so nothing depends on anyone remembering the call.
Each quarter we set out the priorities for the next three months: which query clusters to target, which pages to create, merge, or retire, and which technical fixes matter most. At the end of the quarter the roadmap is reviewed in writing against what actually happened, including the items that did not work.
We review how the site is organized: the hierarchy of sections, the URL structure, the internal links between related pages, and how the topics and entities in your category are expressed. On the Program plan this is a full written review twice a year; on the other plans, structural questions are covered in your monthly session.
Each month we review up to four of your own pages, whether new drafts, key commercial pages, or pages that have lost ground, and return written, line-level notes. If you are planning a redesign or a domain move, we review your redirect map and give your developers a verification checklist before anything goes live.
A category and competitor review, a content and technical baseline, and an honest read on whether organic search is the right channel at all. Some diagnostics end with us advising against a monthly plan.
Articles commissioned from writers who know your sector, briefed by a strategist, and edited by a senior lead to a documented house style. Four or eight a month, depending on the plan.
A 30-minute introduction, with no deck and no pitch. If it looks like a fit, the next step is a two-week diagnostic for $160.
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