A monthly editorial program built on writers who know your sector, briefs grounded in search data, and a senior lead who edits every piece before you see it.
In most specialist categories, every competitor has published the same introductory article, because they all briefed a generalist writer from the same keyword tool. None of it is wrong. None of it is worth reading either, and none of it earns a link or a second visit.
The opening is clear once you see it. Commission someone who understands the work, give them a brief built on what buyers actually search for, draw on your own team's experience, and edit the result properly. It takes more care per piece than a content mill, and it is much harder for a competitor to copy, because the substance comes from your business rather than from the current top ten results.
We keep a roster of about 30 freelance writers, each vetted for a specific field: software, manufacturing, healthcare, finance, professional services, and others. We match your program to one or two of them and keep them on it, so they learn your products and your buyers over time instead of starting cold every month.
Every article starts from a written brief: the query it targets, the questions a buyer needs answered, the angle we think competitors have missed, and the internal pages it should link to. Where your own people know something a writer cannot, we run a 20-minute recorded interview and build the draft around it.
In the first month we document a house style for your program: voice, terminology, formatting, and the claims you can and cannot make. Every article is edited against it by your senior lead for argument, accuracy, and structure as well as grammar, so the whole program reads as one publication rather than a collection of pieces.
Each month you receive a short performance note: what was published, how earlier pieces are indexing and ranking, and what we would change. On the Program plan, once a quarter we pitch one substantial piece to trade publications and newsletters from a list you approve first. We cannot guarantee coverage; we can make the pitch worth reading.
A category and competitor review, a content and technical baseline, and an honest read on whether organic search is the right channel at all. Some diagnostics end with us advising against a monthly plan.
Monthly strategy sessions, a written quarterly roadmap, and reviews of your site structure and key pages. We specify the changes in writing; your team or your developers make them.
A 30-minute introduction, with no deck and no pitch. If it looks like a fit, the next step is a two-week diagnostic for $160.
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