Two weeks spent understanding your market before anyone touches a page. Some diagnostics end with us advising against a monthly plan, which is the point of doing one first.
A typical engagement opens with a tool export: a hundred-item audit produced in an afternoon, sorted by severity, with no view of the business behind it. Nobody has yet asked whether organic search can carry this company, which part of the market is winnable, or what a realistic first year looks like.
So a monthly retainer starts, activity is produced, reports are sent, and a year later the honest answer arrives anyway: demand in the category is too thin, or three established competitors already own every query worth having. By then it has cost a great deal more to reach.
We would rather find that out in the first two weeks, write it down, and tell you plainly. The diagnostic costs $160, and the fee is credited against your first month if you continue. If organic search turns out to be the wrong channel, you have learned it for the price of the diagnostic rather than after a year of fees.
We map the queries your buyers actually use, from early research to vendor comparison, and size each cluster by monthly US search volume. Then we look at who ranks for them today and why: the depth of their pages, the strength of their domains, and how often they publish. The result is a short list of query clusters you could realistically win in the next year, and an equally clear list of the ones to leave alone.
We crawl the site, read your Search Console data for the past 16 months if you grant access, and review your existing pages against the clusters that matter. The aim is not a list of every warning a tool can raise. It is to know what condition the foundation is in (indexing, internal links, page templates, duplicate or thin content) before anyone commits to building on it.
One document, typically ten to fifteen pages, with a clear position: pursue organic search, pursue it in a narrower form, or put the budget elsewhere. Each recommendation is ranked by expected effect and effort, and written so that someone who was not on our calls can follow the reasoning and act on it.
We take you through the findings on a 45-minute video call and answer follow-up questions in writing. There is no sales sequence afterward and no pressure to continue. If you do move onto a monthly plan, the $160 is credited against your first month, so the diagnostic costs nothing extra.
Monthly strategy sessions, a written quarterly roadmap, and reviews of your site structure and key pages. We specify the changes in writing; your team or your developers make them.
Articles commissioned from writers who know your sector, briefed by a strategist, and edited by a senior lead to a documented house style. Four or eight a month, depending on the plan.
A 30-minute introduction, with no deck and no pitch. If it looks like a fit, the next step is a two-week diagnostic for $160.
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